Welcome Packet

 

Watch this video first

 
 

Office hours and forms of communication

My typical work hours: Monday - Friday, 9am - 5pm EST

Communication: You can expect a reply from me within 1-3 hours. Response times exclude nights, weekends and holidays.

Call days:

  • Consult calls (a week or two before design begins) can be scheduled on a Tuesday or Wednesday

  • Launch calls take place on the last Friday of the project

To help keep your project on track to finishing on time, you’ll need to provide feedback on your designs within 1 business day of receiving them.

It's important that we both do our best to stick to the deadlines and timelines we put in place in this project. If we both provide files and feedback on time, it’ll help us get your project done on (or even before!) the deadline.

Project management training

During the project, we will primarily use Asana, my favorite project management tool. This will keep our email inboxes uncluttered and the process organized. This is where we have have conversations, share files, set reminders, and create to-do lists.

Whereas files often get lost when I’m managing projects through email, nothing gets lost or forgotten in Asana. It’s the simplest way to keep your project organized and make sure it goes as smoothly as possible!

Don’t worry – you won’t need to pay for this tool and it’s not hard to use. Click the video below to learn how to use it!

 
 
 

Design process

You’ve already signed the contract and payed your deposit, so now the fun can begin :)

1. Client homework (additional info below)

  • I’ll send you a questionnaire to gain a better understanding of your business and what you're looking for in your designs.This will be emailed to you and accessible in the assigned Asana task.

  • Upload all website copy and photos to Google Drive. This will be emailed to you and accessible in the assigned Asana task.

  • I'll also request that you create a secret Pinterest board that reflects your inspiration.

2. Pre-design consultation

Once you’ve submitted your questionnaire, website copy/photos and created your Pinterest board, we'll jump on one last call before I get started! This is the perfect time for you to ask for clarification and I'll answer any remaining questions you might have.

This should be scheduled a week or two before design officially begins. Schedule the call here.

3. Branding + social media design

Seed package (pre-design)

I'll first start with your mood board before presenting font and color palette options. I’ll then put together the style guide in Squarespace.

Rose + Bouquet packages (pre-design + Week 1)

I'll first start with your mood board before presenting three logo concepts with variations in black and white (nine logos total, two revisions). I'll then provide three color palette options, three logo concepts in color, and three alternative logo concepts (one revision each). The other brand elements, such as favicons, fonts, textures and graphic elements, will appear on your style board (one revision). You will then receive the style guide, which provides detailed instructions for using each brand element.

If you purchased The Bouquet package, I'll then create banner graphics and 3 graphic templates sized perfectly for 3 social media platforms of your choosing (2 rounds of revisions). Then I'll set up the 3 social media platforms (1 revision each). 

4. Website design

Seed package

Week 1 - I'll start with the design of the home page to get your approval of the initial look and feel (one revision). Then I’ll design the rest of the site.

Week 2 - You’ll have up to 4 revisions between the Monday and Thursday of this week.

Rose + Bouquet packages

Week 2 - I'll start with the design of the home page to get your approval of the initial look and feel (one revision). Then I’ll design the rest of the site.

Week 3 - You’ll have up to 4 revisions between the Monday and Thursday of this week.

5. Final payment and final files

Before handing over the design files and website, the remaining payment is due. You’ll find the link to the invoice inside your Asana project.

You'll receive the design files in a zip folder via Asana, and your social media templates will be shared via Canva.

6. Website transfer and training

On the last day of the project (Friday), I’ll jump on a 60 minute Zoom video call with you to set up your branded email address and connect social media profiles, domain, and Google Analytics.

I’ll also provide a Squarespace training session so you’ll know how to make edits to your website in the future. This session will be recorded and uploaded to Google Drive so you can refer back to it in the future.

 

Here’s what I need from you to get the project started...

  1. Design questionnaire - this will be emailed to you

    1. You can save this as a draft in Dubsado and come back to it before design officially begins

  2. Upload all website copy to Google Drive - this will be emailed to you

    1. Add your website copy to the appropriate content planners

    2. If you want an additional page, please add a new document

  3. Upload all website photos to Google Drive - this will be emailed to you

    1. Feel free to add additional folders to organize different categories of photos

    2. These photos should be high quality, between 3-5 MB is good. If the files are bigger than 5 MB, no worries - I will adjust them myself.

    3. If you would like a certain photo on a certain page, please add it to the file name (ie “lauren_bio_homepage.jpg”

    4. Websites for free stock photos I recommend are Pexels and Unsplash. You can also look for bundles of stock photos on Creative Market.

  4. Create a secret Pinterest board that reflects your inspiration. Never used Pinterest before or need some direction? Click the video and use the information below is for guidance.

To fill your board, search for images that would fit your brand’s aesthetic and pin it to the board. These images do not need to literally match what your services/products are, but they should flow and relate to each other in some respect. Feel free to search “mood board” to get more ideas.

Pin a minimum of 5 logos, 5 color palettes, 5 patterns and 5 website designs. When you pin each photo, include in the comment why you like it - is it the color? Or is it the feel of the photo? You can just include a few simple words.

Search for images that would fit your brand’s aesthetic using words you want to associate with your brand; some examples:

  • “Feminine workspace”

  • “Pink color palette”

  • “Green and blue”

  • “Contemporary”

  • “Calming pictures”

  • “Feminine font”

Feel free to pin images from my boards:

Share me on the Pinterest board when finished - lauren@taylardigital.com.

 
 
 

Friendly feedback guidelines

I really appreciate simple, honest, and straightforward feedback. It helps me clearly understand your thoughts and make the right changes to your designs.

With that in mind, here are some tips to help you provide awesome feedback:

1. Think about how the design relates to your goals and your target market

2. Try and use bullet points to break up your feedback.

3. Use headers to organize your feedback into sections.

4. Read over your feedback to make sure it’s clear and check that you've answered any questions I may have asked.

5. Post your feedback as a comment on the relevant Asana task instead of emailing me directly. Back and forth emails can get confusing but communicating in Asana is a breeze!

6. If you have team members that would like to provide their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized!

 

Payment policy

For your convenience, I’ve added a reminder of our payment schedule below.

A 50% deposit was completed to book your spot in my schedule. 50% must be paid when the project is over before handing over the design files and website.

You’ll find the link to your invoice in our Asana project.

 

Frequently Ask Questions

Do I need to buy a domain or hosting before working with you?
Nope, you can buy your domain and hosting directly through Squarespace during our project. However, you are responsible for the domain purchasing fee and hosting in Squarespace. You’ll need to have these set up before I hand over the website.

The domain is something you can purchase through your own account. Directions here.

I will send you billing permissions from my account so that you can input your debit/credit card for the hosting.

Do I need professional photos before working with you?
Although it’s not required, it is recommended. If you can’t afford a photographer, I would suggest at least 2-3 high quality photos of yourself to use on the website.

For stock photos, I recommend Pexels and Unsplash. You can also find stock photo bundles on Creative Market.

Will you train me how to use my new website when it’s done?
Of course! On the last day of the project, I’ll provide a Squarespace training session so you’ll know how to make edits to your website in the future. This session will be recorded and uploaded to Google Drive so you can refer back to it in the future.

Do you offer support after the project is complete?
If you purchased the Rose or the Bouquet, you will have 2 weeks of unlimited support. This covers any questions you have, but does not include website revisions.

Do you offer ongoing website maintenance?
Yes, I do. The rate is $60/hour.

What files types will you give me?
You will get the branding design files in PNG, JPG and AI (Adobe Illustrator). You’ll also receive access to any Canva graphics I make throughout the project.

Will my new site be on page one of Google?
Not yet. It takes time and good search engine optimization (SEO) to achieve this. However, your site will be optimized for search engines and over time could get on the first page of Google for search terms related to your business.

Do you offer any other services?
Yes, I offer:

Facebook ad design

  • 4 custom designs

  • 2 revisions

Keynote design template

  • 12-Slide custom designed & branded Keynote template

  • Elegant transition animations

  • Fully editable content in Keynote

  • At least 6 slide layout variations

  • 2 revisions

Ebook design

  • Up to 12-page custom designed ebook

  • Professional & beautifully branded cover

  • Fully editable content in Adobe InDesign

  • Includes interactive links

  • Final PDF document

  • 2 revisions

 

What happens next?

Once you complete all of your homework, you can set up the design consult call the week before design begins. I’ll assign a due date in Asana so you’ll know when to schedule it by.

Recommended due date for completing your homework and website content/photos is one full week before design begins (the Monday prior).