Taylar Digital helps service-based businesses with branding, web design and social media design.
 

that DIY website you pieced together when you were starting your business just isn’t working for you anymore

You feel disconnected from the visuals and know you need a more organized and streamlined layout, but don’t want to go at it alone anymore.

 

Imagine if your branding and website resonated with DOZENS of your dream clients so that you could increase the number of email list subscribers and impact more people through your work.

 
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You're ready to work together with a designer in an organized process that makes you feel inclusive every step of the way.

You want to feel that your business goals and your mission are heard and understood.

You’re tired of using an outdated website that no longer represents your personality or the professional business you’ve built with your heart and soul.

 
 
 
 

But right now, your “branding” is a hodge-podge of fonts, colors and images. And you’re not clearly communicating to site visitors what you do and how you can help them.

 

And you know that without investing in a designer, you’ll never be happy with your online presence

 
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Before

  • You have a vision for your brand but don't have the design background to create a logo

  • Your website is lacking organization and not clearly articulating how you help people

  • Your website isn’t converting visitors into leads

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After

  • Your logo and design details authentically represent you and your business

  • The content of your site has a clean layout and clearly explains your offerings

  • You’re converting more site visitors onto your email list and more dream clients are getting in touch

 
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Sound familiar?

You’re overwhelmed by the design and tech aspects of your online business, and even though you’ve been scouring the web for every blog post and YouTube video on branding, you still feel like you’ve been going around in circles, making no real progress.

You’re tired of having website re-design sitting on your to-do list and the thought of attempting it alone is overwhelming.

You’re ready for a website that you feel energetically aligned to, one that brings to life the business you’re so damn passionate about.

You’re ready to stand out among the competition, and free up your time for things like traveling to those destinations on your bucketlist or spending more time with friends and family (you know, what really matters).

You’re ready for a designer who truly cares about your business, understands your frustrations, and is going to guide you step-by-step through the entire process.

Whether you’re scaling your business and need a website that clearly showcases all of your offerings or you’re moving your business into a new direction and need a rebrand, I’m your gal!

 
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It’s not just about the messaging on your website, but about laying it out in an optimal and impactful manner alongside visuals that will create an emotional response for your dream clients.

You’re not struggling because your website isn’t “pretty” enough, but because there’s no strategy or intention behind the organization of your site.

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I believe that a balance of strong messaging, clean design, and strategy is the key to a highly converting website

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Did I forget introductions?

 

I’m Lauren Taylar, a graphic designer and Squarespace website designer for female coaches and creatives.

I combine my technical background in SEO with my passion for design to help my clients uplevel their online presence with a professional, cohesive and unique visual brand identity and custom built website that converts visitors into buyers and customers.

A panic attack, a trip to Europe, and the burning desire to work with passion and purpose led me to start Taylar Digital in 2017.

Scroll down to see how we can work together!

 

 
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“Lauren is efficient, super organized and has incredibly helpful tools to make the whole process so smooth. From copy to colour scheme to branding to design ideas to creation - everything was easy breezy! She kept me in the loop of everything that was happening and I really appreciated that. I felt like Lauren took care of everything and I literally had nothing to worry about.”

Harjot Mann, mindset and leadership coach

 

 

Packages

Please note that the prices shown below are in USD. However, you can use a currency converter to find the cost in your own currency.

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SEO Strategy

Looking to create a long term visibility through your blog (or podcast show notes) so you can create an evergreen lead generation machine? This package is perfect for the online biz owner who is committed to creating high quality content.

  • Questionnaire

  • Detailed keyword research for your industry/niche

  • Content and technical analysis of your website and recommendations for better optimization

  • Implementation plan with 15 blog post/solocast title ideas

  • SEO best practices PDF for blogging

  • Review and analysis of 3 blog posts after working together

  • 1 45 minute call to review the materials within 3 days after delivery

  • 1 30 minute call to answer any additional questions within 1 month after the first call

    Investment // $500
    Timeline // 1 week

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Squarespace Website

Tried to DIY your website and need to take it to the next level? This package is perfect for business owners who have at least a logo (or want a plain text logo), but want to give their website a more professional feel.

Squarespace Website (up to 6 pages)

  • Mood board

  • Color palette

  • Fonts

  • Up to 4 website revisions

  • SEO setup

  • Optimization for desktop, mobile and tablet

  • Custom graphics

  • Support in setting up domain, branded email address, Google Analytics, and email marketing setup

  • 60 minute website training

  • Content planners for website copy

Please note: you are responsible for domain purchase, hosting fees and website copy

BONUSES

  • Client library of training videos/tutorials

  • Dedicated page for Instagram bio (Linktree look-a-like)

  • Custom 404 page

  • Coming soon cover page

*Add SEO package and get free blog post graphics/mockups

Investment // $3,000
Timeline // 2 weeks

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Branding, Social + Website

This package includes everything you need to grow your business to the next level! This is perfect for business owners who want the whole she-bang - branding, social media graphics, and a website.  

Branding

  • Mood board

  • Logo

  • Favicon

  • Alternative logo

  • Color palette

  • Fonts + brand elements

  • Style board

  • Style guide

Social Media Design

  • Banner graphics for up to 3 social media pages

  • Custom graphic template (3 variations) for up to 3 social media platforms

Squarespace Website (up to 6 pages)

  • Up to 4 website revisions

  • SEO setup

  • Optimization for desktop, mobile and tablet

  • Custom graphics

  • Support in setting up domain, branded email address, Google Analytics, and email marketing setup

  • 60 minute website training

  • Content planners for website copy

Please note: you are responsible for domain purchase, hosting fees and website copy

BONUSES

  • Client library of training videos/tutorials

  • Dedicated page for Instagram bio (Linktree look-a-like)

  • Custom 404 page

  • Coming soon cover page

  • 2 week unlimited support post website launch

  • Business card design (using Moo)

Investment // $4,100
Timeline // 3 weeks

*Add SEO package and get free blog post graphics/mockups


Availability

June: BOOKED
July 1: Open

Add-ons

 

Fixed:

Additional pages: $200/each
Gathering photos for website: $75

By the hour ($70/hour)

Additional revisions
Website management after launch

 

 

Don't see exactly what you're looking for?

 
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The Design Process

1. Free Consultation

We’ll hop on a Zoom call to discuss your business, what you’re looking for, and to see if we’re the right fit.

2. Discovery / Pre Design

Before we start the design process, I’ll send you a questionnaire about the nitty gritty details of the style and tone you want your branding to convey. I'll also request that you create a secret Pinterest board that reflects your inspiration, and upload your website copy and photos to our Google Drive folder. I will then create the mood board for the project.

3. Branding

I’ll first create your logo and color palette before expanding into your alternative logo, favicon, textures, and other brand elements.

4. Website Design

I’ll first design the homepage to get your approval of the initial look before finishing the rest of the website. Once complete, I’ll jump on a 60 minute Zoom call and provide a Squarespace training session. On the call, we’ll walk through the website and connect your domain, Google Analytics, and social media profiles.

Important Note

Due to the design schedule, you must be able to provide feedback almost every day of the project. This will be discussed further on the initial consultation.

 
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“I was nervous about investing so much financially and not ending up with something that both aligned with my vision and included all the elements of what I do, but now I am so excited and confident about sending people to a website that is easy to navigate, straightforward, and has the vibe of adventure and peace all in one. I felt like Lauren was there to support me every step of the way.”

Zoe Gillis, therapist and wilderness retreat guide

 

 

Frequently Asked Questions 

Can I pay you hourly to touchup my existing website?

Due to the nature of this work, I don’t do touchups. However, once a project has finished with a client, I allow ongoing revisions or changes at my rate of $70/hour.

How do I know you’ll create something I like?

Between the in-depth design questionnaire, Pinterest board, and inspiration websites, there are many touchpoints where we work together to clarify the aesthetic and style you’re looking for. I also design the homepage first before building out the rest of the site, so we have the opportunity to course correct if needed.

Do you only build Squarespace websites?

Although I have previously only offered Squarespace design, I am looking to expand my offerings to include Showit. If you’re interested in a Showit website, please send me an email lauren@taylardigital.com.

How will we communicate throughout the project?

Initial communication will be done via email, but once the project begins all communication will take place in Asana. You’ll receive a video walkthrough of the platform prior to the start of the project.

I want to work with you! What’s the next step?

Wonderful! Fill out this form on my contact page and I’ll be in touch.

What are your payment plans like?

A 50% deposit is needed to book your spot in my schedule and the final 50% must be paid when the project is over, within 10 days of completion. Once the final payment is complete, I’ll send you your final files and/or hand over the website!

What final design files will I receive?

Upon completing your final payment, I will send all your design files in JPG (white background), PNG (transparent background), and Adobe Illustrator files.

Unless otherwise discussed, your social media banners and graphics will be created in Canva and shared with you via email. Canva is a free graphic design tool that is easy to use for non-designers. I create these items in Canva so that you can duplicate the designs and make edits yourself.

*Please note that if you want to use a custom font from your branding within Canva, you will have to upgrade to Canva For Work ($12.95/month). If this is something you don’t want to pay for, I can create your social media graphics without it.

 

 

You now have two options…

Set up a consultation call

We’ll talk through your website goals, your business and my process for working together.

This is for you if you’re ready to uplevel with a website that is clean, cohesive and uniquely you.

Set up a conversion boost call

I’ll analyze your website and give you feedback on your strategy, messaging and design/layout.

This is for you if you’re unsure about doing a complete overhaul and need help to point you in the right direction.