Harjot Mann: Branding + Squarespace Website Design
Harjot Mann is a doctor turned self-mastery and leadership coach, and consultant. She helps ambitious entrepreneurs, businesses, and organizations tap into their unrealized potential to maximize on it through inspired and intentional actions that lead to success. Through a unique approach of bringing spirituality and science together, Harjot helps her clients build emotional resilience, find mind-body-heart balance, and master their true potential so they can become the leaders they were born to be. She is also a certified HeartMath resilience coach and trainer.
I started working with Harjot in the summer of 2018. She had a website built on Wordpress, but she was no longer happy with the design, felt it didn’t represent the direction she was taking her business in and felt lost when it came to making changes herself. I had an initial consultation with her and she decided to move forward with switching her site over to Squarespace. She was uncertain at first, as I’m sure many business owners with a Wordpress website would feel, but I’m happy she took the leap of faith.
STEP 1: DISCOVERY
In the initial design questionnaire, Harjot provided info pertaining to her client avatar, design aspects she and her clients were drawn to and her website goals, among other things.
Her ideal client fit this description:
Ambitious entrepreneurs (mostly women) who are ready to take challenges and get out of their comfort zone to pursue their dreams in life
Want to lead a purposeful life, realize their true potential, and be responsible for their life and success
Want to become the leaders they were born to be, who are interested in being of service to others/world
Seeking personal growth and ways to enhance their performance capacity
Value honesty, radical openness, humility and being human
Don't want to be afraid of emotions or don't want to be controlled by them; instead, they are interested in emotional resilience/intelligence.
They are interested in building authentic connections in personal and professional lives
Harjot wanted her website to exude these emotions: courage, joyful, serene, professional, and uplifting. She wanted cheerful and fresh colors: green, blue/turquoise, and golden tones. She wanted the website to be colorful but also loved nature so she was looking for a mix of the two.
STEP 2: BRANDING
After reading through her questionnaire, I approached her with some brush stroke graphics and fun patterns that fit the intended feel of her website. With those two options she narrowed down, I pulled different shades of color from them.
These were some of the color palette choices, and she decided on option 1.
We also talked about adding a script font to give her website an extra touch of femininity. We used this for her logo, favicon, and alternative logo. She loved using Raleway on Instagram, so we combined these fonts with LTC Bodoni, a beautiful serif font.
STEP 3: WEBSITE DESIGN
The last step was setting up the website! I designed the following pages besides the homepage:
Work With Me
I used most of Harjot’s photos across the top of each page as a banner image and infused many of the stock photos she chose throughout the rest of the site. The patterns and brush strokes we picked out provided unique accents to her website design, giving it the feminine, yet earthy feel she was looking for.
Below is a screenshot of the homepage.
LET'S WORK TOGETHER!
Whether you're looking for a website redesign or starting a new business, I'll work together with you to produce a website that speaks to you and your audience.
Here’s what Harjot had to say about working together…