Rakoteet Photography: Squarespace Website Design

I’m sure I say this for every blog post surrounding launches, but I’m SO excited to talk about my most recent project! I teamed up with Michelle at Rakoteet Photography to bring her dream website to life. Michelle is an amazing wedding photographer who had DIY-ed her site. She knew that in order to increase the investment of her packages, she needed a website that was going to attract the right clients.

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8 Things You Need Before Taking the Leap to Full Time Business Owner

Taking the leap from my 9-5 to run my business full time was the biggest decision of my life. I’m sure that many other people face the same fears of not being ready. When I was preparing to leave my job, there were many aspects of running a business that I realized were much different than just applying for small projects on a freelancing platform like People Per Hour or Upwork.

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Why Your Brand Is More Than Your Logo

When many business owners think of branding, they just think of their logo. But branding is so much more. With many different meanings put behind the word branding, it can be easy to become confused. Personally I think that there are three main components of branding: your brand design - your logo, color palette, and other design elements that make up your brand…

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6 Common Website Mistakes to Avoid

If you're a DIY website designer, there are many aspects you need to take into account before you get started. You only have about 8 seconds to make a first impression, so you need to make them count. This blog post includes the most common mistakes I see DIY website designers making. Read below for tips to help you cut through the clutter to create a streamlined website.

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3 Easy Steps to Take to Align Your Branding

Between your website, social media profiles, marketing materials and online programs you create, there's a lot of opportunities for your branding to either be on point or be a complete disaster. The key is consistency. That's basically the point of branding. You want people to be able to recognize pieces of your brand whenever they see it.

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5 Common Newbie SEO Mistakes

When you first start researching SEO (search engine optimization), it can become overwhelming. Trust me...when I started working in SEO a couple years ago I had no idea what I was doing. Fast forward two years, and I was still reading through industry publications every single day to stay on top of it all.

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NorthStar Wellness: Branding

I'm so excited to share my first project! After I left my part-time job at the local YMCA to pursue graphic and web design, I was approached by a former coworker, Todd, who asked me to create a logo for his wellness practice, NorthStar Wellness. Located in Central New York, NorthStar Wellness offers psychotherapy, counseling and reiki.

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Brand DesignLauren Taylar